The Switching Purpose of Regional Television Sporting activities Broadcasting

If there's been a person immutable rule in the course of American television record, it's been community information. Virtually from The instant the station initial signed on air, they started carrying community information in which athletics always played A serious job. A lack of steady programming resources in these early yrs led many stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an expert baseball recreation ("NBC Historical past", 2003). When acquiring local newscasts to fit their audience, these stations generally bundled sporting activities and weather. As an example, in 1961 WKMG commenced its initially comprehensive-time information Office in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The background of," 2003).

Sports activities have held a dominant placement in regional information broadcasting for many yrs, but new field traits have termed into dilemma this posture. Segmented audiences, switching demographics, and declining information profitability have compelled the station to reexamine its regional athletics section. “Sports activities is amongst the final areas of TV where by people today do points how they constantly have,” states television govt Elliott Wiser. “(Currently) a whole new strategy is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional TV Sporting activities

None of this is Great news to the area television sporting activities sector, that's increasingly underneath scrutiny from station execs. Regardless of its regular presence within just nearby newscasts, sporting activities have lengthy been thought of a "tuning" element. In keeping with a survey because of the Radio and Television News Administrators Foundation, only 31% of viewers explained they were being 'really fascinated' in sports and 32% have been 'somewhat interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire inside the weather conditions. "Sports are incredibly polarizing." claimed television news specialist Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Reports have revealed that Ladies are much a lot less thinking about sports activities than Adult men (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no-one is listening will not be a very good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. With regards to the working day with the 7 days (weekends have extra sporting activities time), sporting activities segments have traditionally received in between three and five minutes of local news protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice enough time for athletics by just 3 plus a 50 percent minutes for three hrs of news. Other people within the business have implemented new approaches, such as sporting activities tales that emphasis far more on folks than scores or cater to some wider information audience. "What we're endeavoring to do now could be take care of sports activities as news," suggests KDKA information director Al Blinke. “We want to do something further than sporting activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a mirrored image on the huge upheaval happening throughout broadcast information. When the sporting activities sector is not safe, How about other news things? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a more immediate stage, changes while in the nearby athletics sector specifically have an effect on Many aspiring sportscasters. Stations which might be reducing their dedication to sporting activities can also be cutting down their sports workforce stages, which impacts The work marketplace. A different information director mentioned, "[Athletics on newscasts] is dying." “We went from two full-time sportsmen to 1 whole-time, one accountable for the information a few days per week, and it had been a struggle to stay there.”

Equally crucial, improvements in the way sports are offered are forcing athletics broadcasters to master new techniques. Not can sportscasters target scoring. They may have to make the presentation more engaging for regular supporters. That is also significant for journalism schools across the country, which have to document what stations want inside the sports activities sector and update their instruction curricula.

Will these alterations get 스포츠중계 the job done or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Enable’s reserve closing judgment until eventually September, in the event the Steelers, faculty, and highschool football seasons commence in earnest. Then the station will likely be . There is certainly an mistake in clock management.”

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